Marketing Essay Example | Topics and Well Written Essays - 500 words - 4

Marketing - Essay ExampleWas their objective to change their determine from a conservative clothing store to a more fashion-updated store? Did they want to reposition their products? argon they willing to sacrifice their conservative market just to tap another segment of the market? These be essential questions which should have been addressed before deciding to come up with the ad. Another important looking at which Penny might have overlooked is the pre-testing stage of the advertisement. They should have randomly picked out a consumer venire who will view the ad and see how they would react to the ad. The jury should be representative of their target market, to overwhelm their present consumers and the market which they want to tap. Had they done this process, they could have gotten outright feedback on the impact of their ad. 2. How could Penney use globe relations strategies to counteract the bad publicity it received as a result of the ad and the t-shirts? As a result of its television commercial entitled Attitude Adjustment, Penny suffered from bad publicity. Their customers reacted negatively. This equivalent problem was encountered by Penny when they came out with a T-shirt design with a slogan class Skooled. To counter the negative publicity that they experienced from these instances, I think Penny should try to redeem itself and boeuf up its reputation again.