Inditex(Zara) Case Study Example | Topics and Well Written Essays - 1500 words

Inditex(Zara) - Case Study ExampleThe United States of America is acknowledged to be a graveyard for European retailers. Everyone who goes there is believed to have struggled with comparisons to Laura Ashleys shutting down and Benettons declining. The US is believed to be a interlinking market as shopping malls are located in the middle of nowhere while the real fashionistas live around the East and West coasts. In addition, everyone nowadays is dressing in Wal-Mart, the Gap and T. J. Maxx. If one is to spread out a successful fashion retail stores in the US, they would have to open at least 300 and focus all their energy into it to make it work.Another problem make the inability of Inditex (Zara) to break the US market is a matter of size. For starters, the store is European which means it makes European style habilitate. The clothes just would not fit in the US fashion where most of the clothes are for small bodied people. Therefore, Inditex would have to ask themselves why mak e production more complex? More money would have to go into producing new clothes that fit the US market.Inditex is a groundbreaker in the fashion industry essentially imitating the latest fashion trends and speed the cheaper imitated versions into stores. Badia (2009) Every one of their brands marry the Zara brand trendy, decent but inexpensive products sold to people in beautiful, high-end stores. Zara has similar prices to the Gap with coats dismissal for $200, T-shirts at $30 and sweaters for $70.Inditex now makes 840 million clothes every year and has around 5,900 stores located in 85 different countries. Arnarsson (2009) stated those numbers keep changing as in recent years, the conjunction has already been opening more than one store a day or about viosterol every year. Recently, there are around 4400 stores located in Europe and about 2000 Spain only.The companys roots go back in 1963 when the railway workers son, Ortega, started a company fashioning robes and housecoat s in La Coruna. Oshea (2012) reveals he opened his